Creating a member experience to surpass all others.
We are thrilled to announce a $12-15 million, 45,000 sq foot renovation/expansion that we are calling Breaking Boundaries.
- We have named this project “Breaking Boundaries”, because we are literally breaking boundaries by physically tearing down the walls of our club to create an even more amazing member experience for you.
- We are also breaking the boundaries of anything our industry has done to date by creating brand new boutique style group exercise studios, an outdoor lap pool with an underground swim tunnel entrance, an underground tunnel to our new outdoor athletic fields on the other side of Penns Trail and much, much more. (Scroll down to read a 12 point overview of the project.)
- As the third largest individually owned single property health club in the nation, we are breaking the boundaries of everything you thought a health club was by becoming the ultimate lifestyle club.
At the core of the “Breaking Boundaries” Project we will address the original area of the club as illustrated in the image below. After completion, every single inch of the NAC will have been, redesigned, re-purposed, renewed, renovated and expanded upon.
We are working on this groundbreaking project with Hervey Lavoie of the Ohlson Lavoie Collaborative, arguably the best architect in the world in our industry. His specialty knowledge and experience, as it relates to large complexes such as ours, helps drive our vision to a final result that exceeds all expectations. Herve was our architect for the Big Build Expansion as well as every other project for the past 10 years at the NAC. We trust our vision to no one else.
This project officially began in April 2017 and will take place in phases over a period of 18 months.
An Overview of “Breaking Boundaries”:
- The renovation and expansion of our men’s and women’s adult locker rooms to be double in size and scope. Due to our membership growth over the past 2 years, we know this area needs to take priority in any expansion strategy. Our vision is to design adult locker rooms that are luxurious and relaxing offering a resort style environment that will make your regular NAC visits even more enjoyable.
- The Fitness Center will expand to include a large group training area for small group training trainer directed continuous loop classes that will be included in the membership. In addition, the TRX training area will double in size enabling more effective use of specialty training products. Our fitness center is already recognized as one of the top in the nation; however, with these additions our members will have even more opportunities to create fitness habits that will last a lifetime.
- The Urban Allure Salon and Spa will be reconfigured on the main club level, instead of both levels; featuring a new entrance to the Sanctuary Spa on the main level, while offering high end retail products and customized environments for relaxation, rejuvenation and therapeutic services. Our goal is to offer the style, status and amenities of a five star resort salon and spa located in the heart of your community.
- The NACafe will be expanded to include far more seating as well as a larger more advanced indoor kitchen. We will create a true restaurant environment for both families and adults that will rival an upscale destination casual dining experience.
- On the upper level above the new NACafe area we will create a one of a kind outdoor exercise deck from an exciting vantage point overlooking the surrounding area. The participant will benefit from not only the fresh air experience, but also from the healing properties of sunlight as an alternative to indoor exercise in the warm weather seasons.
- The group exercise studios will be renovated and expanded to feature not only state of the art equipment, but also boutique style individual studios for the various exercise modalities including; Spin, Zumba, Pilates, yoga, strength training and more. Each of these areas will have its own brand (look, style, and name) in order to promote our true expertise and creativity for the already wide variety of proficiency that we offer to the member experience all under one roof.
- A heated 3-lane outdoor lap pool will be built adjacent to our indoor Jr. Olympic size pool to allow outdoor lap swimming all year round. One will be able to access this pool by swimming though an underwater tunnel between the current indoor pool and the new outdoor pool. We are thinking of possibly including an outdoor hot tub spa with this pool configuration. What we are envisioning is as yet unheard of on the east coast.
- The TechnoFit studio will relocate to where Spin is currently located. The boutique stylized TechnoGYM brand is a proven commodity for our mature market as well as elite athletes and those enjoying the unique blend of outcome tracking and cutting edge technology which this area provides.
- The current TechnoFit area will be reconfigured into, administrative and membership services offices, as well as a Wellness Center featuring programs and services offered through our new medical wellness partnership with Aria Health, called the NAC/Aria Project Wellness. By locating this wellness amenity near the front lobby, we will be able to more conveniently engage our members in all the added benefits this partnership brings.
- On approximately one acre of outdoor recreation space adjacent to our Escape Outdoor Resort Style Pool Complex we will develop some exciting new services including a pavilion for teens with social and recreational activities, an outdoor sand volleyball court and a full outdoor basketball court. The purpose of this area will be to increase our offering of available and appealing activities for both pre-teens and teens, as well as families.
- On the other side of Penns Trail at the corner of Penns Trail and Pheasant Run, a 2-acre outdoor fenced in green athletic field area will be utilized for camps, sports activities and other events that we can hold on our 22-acre complex.
Q & A
Q. Will our rates increase due to this expansion?
A. The answer is yes, they will increase, but not because of the expansion and not very much.
Every year since we were founded, the NAC has incurred an annual rate increase in January.
After the completion of the Big Build, we finally made the leap into becoming not just a health club, but truly a lifestyle club. Now that we have achieved that goal, we will return to our annual “cost of doing business” increase. This increase represents the increase in operating expenses as well as increases to our employees.
Even if we raise the dues only $5 per month on each of our 5,000 membership units that increases our membership revenue by $25,000 each month or $300,000 annually. At that rate it would take over 33 years to pay off the cost of a $10 million expansion. As any business, we manage our expansion through loans from the bank and pay back the loans over time, just as the mortgage on your home.
To put this into some context, a dues increase of $300,000 annually is only a 2% increase over our $16 million annual budget. That amount barely barely covers the cost of increased operational expenses.
So again, the answer is yes the rates will increase, but only as a reflection of the cost of doing day to day business, not as a reflection of capital expenses for expansions.
Q. Will the bathrooms on the 3rd floor be improved?
A. Yes, the 3rd floor bathrooms will experience a complete overhaul so that they include areas for changing for the children as well as toilets.
Q. Would we consider solar power throughout this expansion?
A. After a thorough independent analysis, we will not be using solar as our heating requirements are too vast (including all the outdoor and indoor pools, the laundry, the equipment and more). Unfortunately, the cost vs. benefits do not support this use.
Q. Can we offer more activities for teens?
A. Yes, we are creating an entire outdoor recreation area for teens between the outdoor pool and the NAC Sports Training Center. This area will include an outdoor sand volley ball court, and outdoor basketball court, two free play courts and an outdoor teen pavilion. In addition, we have asked our members for over two years to give us input about teen programming and we have had little or no response, and when we have tried certain programs, no teens participate. Yet we still consider this area a gap in our programming and have not given up. We are very open to any and all suggestions.
Q. Will we ever add any tennis courts?
A. Not at this time, but according to a well known quote, “never say never”. No new courts have been built in the Philadelphia area for over 30 years and for a very good reason. They simply don’t pay for themselves and represent a financial drain on a business.
Q. What about easier entry for those with orthopedic issues?
A. We will have ready access to new elevators and of course solid stairs with easy passage both ways simultaneously.
Q. Will there be programming for NAC members at the NAC Sports Training Center that is now located in the main NAC building?
A. There has been some consideration to move certain training programs to the NSTC during down times. Otherwise, all programs at the NSTC are fee based and specialized. However, we are creating a small fitness center within the NSTC (1,000 square feet) that will be separate from the NAC designed to serve the user who requires only a small amount of equipment who finds that location convenient. An example of a target user would be a participant in one of the NSTC sport programs who wants some additional access to conditioning. Full NAC members may use this area for no additional cost to their membership and non-NAC members may join just this area alone. More details will be forthcoming.