Breaking Boundaries
A $12-15 million, 45,000 sq foot renovation/expansion that will ‘break the boundaries’ of anything that has ever been done in the industry.
Groundbreaking
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About Breaking Boundaries
We are thrilled to announce our long awaited expansion – a $12-15 million, 45,000 sq foot renovation/expansion that we are calling Breaking Boundaries – has begun!
- We have named this project “Breaking Boundaries”, because we are literally breaking boundaries by physically tearing down the walls of our club to create an even more amazing member experience for you.
- We are also breaking the boundaries of anything our industry has done to date by creating brand new boutique style group exercise studios, completely redoing and expanding the adult locker rooms, relocating and redesigning Six Zone to be located adjacent to the Fitness Center, reconfiguring the Salon and Spa to be located on the first level – offering the style, status and amenities of a five star resort, adding a 6,000 sq ft Wellness Center and redesigning the entrance and the NACafe to offer more space and the feel of a fuller service restaurant experience.
- As the third largest individually owned single property health club in the nation, we are breaking the boundaries of everything you thought a health club was by becoming the ultimate lifestyle club.
After completion, every single inch of the NAC will have been, redesigned, re-purposed, renewed, renovated and expanded upon.
This project will take place in phases over the next 2 years. All along the way we will accommodate our members to continue offering the most convenient and pleasant experience without diminishing our services. We are proud to be working with arguably the finest health club architect in the world, Hervey Lavoie of Ohlson Lavoie Collaborative. With nearly 40 years experience in the field he helps bring our vision to life to create the most functional and aesthetically pleasing experience for our members.
Men‘s & Women’s Locker Rooms
The renovation and expansion of our men’s and women’s adult locker rooms to be DOUBLE in size and scope. Due to our membership growth over the past 2 years, we know this area needs to take priority in any expansion strategy. Our vision is to design adult locker rooms that are luxurious and relaxing offering a resort style environment that will make your regular NAC visits even more enjoyable.
Six Zone & Group Fitness
The Fitness Center will expand to include a dedicated Six Zone studio. Designed with a unique open room concept off of the fitness center floor, this space will include a variety of new cardio & strength equipment to push you to your limits. Virtual exercise demos will be featured in this studio for all day access.
Our fitness center is already recognized as one of the top in the nation; however, with these additions our members will have even more opportunities to create fitness habits that will last a lifetime.
This 45,000 Sq. Ft. renovation/expansion places a heavy focus on 6 boutique group exercise studios for the various exercise modalities including; Spin, Zumba, Pilates, Barre, Hot Yoga, Yoga, HIIT, strength training and more. Each of these areas will have its own brand (look, style, and name) in order to demonstrate the uniqueness of each modality and the already wide variety of proficiency that we offer to the member experience all under one roof.
NACafe & Restaurant
On the upper level above the new NACafe area we will create a one of a kind outdoor exercise deck from an exciting vantage point overlooking the surrounding area. The participant will benefit from not only the fresh air experience, but also from the healing properties of sunlight as an alternative to indoor exercise in the warm weather seasons.
Wellness
The current TechnoFit area will be reconfigured into, administrative and membership services offices, as well as a Wellness Wing addition featuring programs and services offered through our new medical wellness partnership with Aria Health, called the NAC/Aria Project Wellness. By locating this wellness amenity near the front lobby, we will be able to more conveniently engage our members in all the added benefits this partnership brings.
Outdoor Recreation for Kid’s
On approximately one acre of outdoor recreation space adjacent to our Escape Outdoor Resort Style Pool Complex we will develop some exciting new services with social and recreational activities, including a full outdoor basketball court. The purpose of this area will be to increase our offering of available and appealing activities for both pre-teens and teens, as well as families.
Urban Allure Salon & Spa
The Urban Allure Salon and Spa will be reconfigured on the main club level; featuring a new entrance to the Sanctuary Spa on the main level, while offering high end retail products and customized environments for relaxation, rejuvenation and therapeutic services. Our goal is to offer the style, status and amenities of a five star resort salon and spa located in the heart of your community.
FAQ’s
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Q. Will our rates increase due to this expansion?
Every year since we were founded, the NAC has incurred an annual rate increase in January.
After the completion of the Big Build, we finally made the leap into becoming not just a health club, but a true lifestyle club. The annualmembership dues increase represents the increase in operating expenses as well as increases provided to our employees.
Even if we raise the dues only $5 per month on each of our 5,000 membership units that increases our membership revenue by $25,000 each month or $300,000 annually. At that rate it would take over 33 years to pay off the cost of a $10 million expansion. As any business, we manage our expansion through loans from the bank and pay back the loans over time, just as the mortgage on your home.
To put this into some context, a dues increase of $300,000 annually is only a 2% increase over our $16 million annual budget. That amount barely covers the cost of increased operational expenses.
So again, the answer is yes the rates will increase, but only as a reflection of the cost of doing day to day business, not as a reflection of capital expenses for expansions.
Q. Would we consider solar power throughout this expansion?
A. After a thorough independent analysis, we will not be using solar as our heating requirements are too vast (including all the outdoor and indoor pools, the laundry, the equipment and more). Unfortunately, the cost vs. benefits do not support this use.
Q. Can we offer more activities for teens?
A. Yes, we are creating an outdoor recreation area between the outdoor pool and the NAC Sports Training Center. This area will include an outdoor sand volley ball court and an outdoor basketball court.
In addition, we have asked our members for over three years to give us input about teen programming and we have had little or no response, and when we have tried certain programs, no teens participate. Yet we still consider this area a gap in our programming and have not given up. We are very open to any and all suggestions.
Q. Will we ever add any tennis courts?
A. Not at this time, but according to a well-known quote, “never say never”. No new courts have been built in the Philadelphia area for over 30 years and for a very good reason. They simply don’t pay for themselves and can present a financial drain on a business.
Q. What about easier entry for those with orthopedic issues?
A. We will have ready access to new elevators and of course solid stairs with easy passage both ways simultaneously.
Q. Will there be programming for NAC members at the NAC Sports Training Center that is now located in the main NAC building?
A. There has been some consideration to move certain training programs to the NSTC during down times. Otherwise, all programs at the NSTC are fee-based and specialized.